Ground 11 has clients and projects around the world, with work within the contexts of many cultures and landscapes, always developing new ways to express what makes each culture unique, as well as bringing to each project the exciting international components most complimentary to the audience, wherever (and whoever) it may be. This international approach means the team travels to every corner of the planet, gathering information and impressions that feed the design process. Ground 11 prides itself on learning from each culture it interacts with, and uses the experience to try and enrich it in whatever way they can, while celebrating and reveling in the freshness of each experience.
At Ground 11, we know we have a lot to learn, and every day starts with the promise of something new. There are incredible people doing fantastic work all over the world: architects and designers who have inspired us and continue to do so with their work. This section is dedicated to those people who are our heroes.
SAFECab is a mobile app designed to empower women traveling alone or in unfamiliar surroundings to send location updates through SMS throughout their journey to chosen person(s).
This app has been developed by Pranav Iyer alongwith his with friends.
SAFECab is not affiliated with any cab or transport company and is completely free to use by the millions of women in colleges and universities, in the workforce and in the vibrant socio-cultural milieu of the modern world, who fear for their safety as they venture out of their homes or offices.
GET SAFECABGround 11 is a full-service architecture and urban design resource that concentrates on the built narrative – architecture, urban design and landscape – to make vital, exciting destinations out of clients' tangible and intangible requirements. It is a scaleable, modular company, combining the strengths of its own office with a highly talented and experienced network of consulting architects, designers, engineers and other specialists. In particular, Ground 11 revels in projects that pose unique challenges and require unexpected, innovative and highly creative solutions. Pranav Iyer and his team's skills lie in effective conceptualization, design and delivery of signature projects in several different countries and cultures, providing global design solutions in keeping with local technology and processes. Every project done by the teams in India and the United States is a design competition, where alternative interpretations of the design brief are extended into conceptual derivatives that bind the project, and hold the essence of the design through development. A large amount of work done by Ground 11 is research driven, where the design grows around an idea, or is a stream of thought that allows reinterpretation and re-evaluation of commonly assumed paradoxes. This keeps him questioning the established, and establishing his questions. Needless to say, every project concludes with more questions than answers – for himself – while the client gets better solutions. Pranav actively involves himself in activities including feasibility studies and financial modeling for projects, necessitating an often steep learning curve while working on projects in other countries.
Pranav Iyer, Design Principal at Ground 11 Architects and cofounder and design director of VIDA Design Inc, Los Angeles and G11 Addis, graduated from the Institute of Environmental Design,Gujarat, in 1998, and started a design practice in Pune, followed by VIDA in Los Angeles and G11 Addis in Ethiopia [More]
